Management & Advisor Profiles

Meet the team

Our Management Team

Nicholas Jeffery – COB

Investment Banker and Growth Catalyst -TMT

Nicholas was VP sales and marketing, European MD / COO, and most recently CEO of several Internet service providers, migrating them all from leased line access only play to a managed service business. Most recently CEO of a Canadian public TMT company and under his stewardship took the company from $0.04 to 0.67c. $7m turnover to $27m turnover and became Toronto Stock exchange top fifty performing company in 2018 all in eighteen months. As COO of a SaaS company with development based in Moscow and sales and marketing in Atlanta, Georgia, he created the business plan and Investment strategy, raising $6m of first-round funding for the business and transformed the company from a managed service business to a product-based business.

Mark Wright - CEO

BSc MBA Process Engineer & Strategic Consultant

A seasoned business professional with the ability and passion to take start-ups and catapult them to the next level. Or to refocus struggling enterprises on what truly is important. Huge breadth of experience from small start-ups to billion-dollar global conglomerates. Whether growing profitable revenue base or shedding costs.

Experienced from the shop floor in heavy industry to the boardrooms of the largest fortune 500s and Governmental institutions.

Kim Elton - CMO

Co-founder, Ventree Natural Organics

Kim Elton has been active in the advertising and marketing industries for his entire life. With a strong musical background, Kim started by writing jingles for radio before moving on to print and television. As a pioneer of online media in Canada, Kim authored the book, “Net Benefits”, which was used to inspire businesses to get online in the earliest days of the dot com frenzy. Kim founded Strut Studios to get brand messaging across though intensive online campaigns, enhanced by cutting-edge video technology.

Steven Lee - CFO

CPA, CA Exec. Advisor, Consultant, Board Member

Experienced financial executive with a career focused on growing early to mid-stage technology companies. Expertise in business expansion and start-ups, fiscal and operations management, and providing quality assurance and quality control. Extensive hands-on experience in management, business leadership, business unit development, and working with Board

Aaron Elton - Co-Founder

Director & co-founder Priceless Farms Ltd.

Lead Project Coordinator for Roofings Group UG.Location Uganda, Kampala, Lubowa hill.

Developing a Corporate Social Responsibility program that impacts the country’s consciousness regarding their natural resources and the sustainable use. Began the development of Priceless Farms in central Uganda in 2005 now recognized in the region as a stunning example of Permaculture Design and community development of a for-profit organization. The farm is focussed on agro-forestry, soil regeneration and forest reclamation supported by international exports of superior-grade herbaceous products, nutraceuticals and superfoods.


Joe Goodwin


Farm Investor & Co-Founder; is a US Citizen and has lived for over 37 years in Africa. His life has taken him around to over 100 countries and he has an extensive history in the large-scale catering industry. His interest in providing a foundation for his young daughter Chloe Goodwin and leaving the world in a better state than he found it has encouraged him to make a investment in founding Priceless Farms. 

Joe is a warm-hearted intellectual with an endless love for food, people, and life. His knowledge and wisdom gained from his many years of operating large-scale businesses in Africa make him a strong counsel for the farm’s development. 

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